The Cherry on Top: National Cherry Festival Secures SWSbank Naming Rights Sponsorship to 2028
Hilltops Council is delighted to announce that SWSbank has renewed its naming rights partnership with the National Cherry Festival, committing to the beloved regional event through 2026, 2027, and 2028.
The renewal cements one of the Hilltops region's most valued community partnerships and ensures that the SWSbank National Cherry Festival continues to be delivered at the standard that visitors and locals have come to love.
A Festival Built on Heritage
First held in 1949, the National Cherry Festival has grown from a local celebration of the Hilltops cherry harvest into one of regional Australia's most celebrated and enduring events, drawing visitors from across Australia and beyond. Young remains the cherry capital of Australia, and the festival stands as a living expression of the region's agricultural heritage, community spirit, and the generations of families, many with multicultural roots, who have helped shape the Hilltops identity.
This year's milestone was further distinguished by national recognition, with the festival’s opening night, Multicultural Cherry Fiesta, taking out the 2026 NSW Local Government Association Excellence Award for Festivals and Community Events, a testament to the event's growing reputation and cultural significance.
A Partnership Embedded in Community
With SWSbank marking its own 54th birthday this year, the renewed partnership reflects a shared history between two institutions that have grown alongside the Hilltops community. As a customer-owned bank, SWSbank's commitment to the festival goes beyond naming rights; it is a genuine expression of the bank's investment in the people and places that make the Hilltops region special.
SWSbank Chief Strategy and Engagement Officer, Jayson Smith, said the partnership was one the bank was proud to continue.
"We're incredibly proud to support the SWSbank National Cherry Festival because it brings people together and celebrates the spirit of this region. As a customer-owned bank, we see our role as backing the people, places and events that make the Hilltops such a special place to live, work and visit”.
SWSbank staff will once again be part of the celebrations across the festival weekend, joining locals and visitors in the parade and community activities. The SWSbank Superhero Mascots, Benny Banker and Penny Saver, will be out and about at Friday's Multicultural Cherry Fiesta and in Saturday's parade, adding to the festivities for families and visitors alike.
Driving Economic Growth and Regional Recognition
The National Cherry Festival delivers significant economic benefits to the Hilltops region, attracting thousands of visitors across the event weekend and generating activity across local accommodation, hospitality, retail, and tourism operators. The festival’s growing national profile — bolstered by its award recognition and strong attendance — continues to raise the Hilltops region's identity as a premier destination for regional events and agritourism.
Hilltops Council Mayor, Brian Ingram, welcomed the renewed partnership.
"The National Cherry Festival is a flagship event for the Hilltops region, celebrating our rich agricultural heritage and bringing our community together each year. SWSbank has been a valued partner of the Festival, and we are pleased to see that partnership continue through to 2028. As a customer-owned organisation with strong local connections, SWSbank shares our commitment to supporting regional communities, and we look forward to building on the Festival's success together over the coming years."
The 76th SWSbank National Cherry Festival will be held from Friday, 4 December to Sunday, 6 December 2026 in Young, NSW.
SWSbank is proud to be able to provide sponsorship during the month of June to the following local community groups and clubs:
Country Education Foundation of Young
Southern Inland Rugby Union
Tipperary Golf Club
Young Services & Citizens Club
Temora Golf Club
Temora United Soccer Club
Temora & District Community Radio
Cootamundra Rugby League Football Club
Southern All Breeds Handlers Camp
Harden Murrumburrah Rugby League Football Club
Ungarie Sports & Recreation Club
A Message from the CEO
Dear valued Members,
We have reached an exciting milestone in our proposed merger with Regional Australia Bank.
The Due Diligence process has been completed and submitted for regulatory approval by APRA. It is expected that this process will take up to six months.
What does this mean for members?
During this time, both organisations will continue to operate independently. There will be no changes to your experience with SWSbank.
Where to next?
Subject to relevant regulatory approvals, we will be asking our members to vote to approve the merger and to support us in bringing these two community focused banks together as one strong entity.
We will continue to keep members aware of progress as we work towards this important member vote.
Finally, thank you for being a valued part of our community. If you have any questions, our friendly team is here to help. Feel free to reach out to us at enquiries@swsbank.com.au or call us on 6384 1111.
Andrew Jones
SWSbank CEO
FOR IMMEDIATE RELEASE Thursday, 29 January 2026Regional Australia Bank and SWSbank announce intent to merge, creating stronger services for regional communities.Regional Australia Bank and SWSbank are excited to announce that they have signed a Memorandum of Understanding (MOU) to explore a potential merger, bringing together two customer-owned banks with a shared commitment to supporting regional Australians. The proposed merger is subject to due diligence and regulatory approvals.The proposed merger aims to combine the strengths of both banks to deliver more choice, greater access to services, and stronger support for local communities, all while maintaining the personalised, face-to-face banking experience members value.SWSbank CEO, Andrew Jones, said: "Our members and communities have always been at the heart of everything we do. By exploring a partnership with Regional Australia Bank, we see an opportunity to bring even more benefits to the people we serve. From enhanced services to stronger local support. Together, we can ensure our communities continue to thrive while keeping the personal connection our members rely on."Regional Australia Bank CEO, David Heine, added: "We’re thrilled to begin this journey with SWSbank. Both organisations share the same purpose: to support regional Australians, keep branches open, and invest in a sustainable future. By joining forces, we can deliver even greater value for our members, our people, and the communities we proudly serve."If the merger proceeds, the combined organisation would:• Manage approximately $5.5 billion in assets• Serve over 140,000 members• Maintain and grow local branches and face-to-face services• Continue investing in digital banking, security, and innovationThe merger also complements Regional Australia Bank’s ongoing expansion, including its merger process with Summerland Bank, further strengthening its presence and impact across regional Australia with over 50 branches staffed by local regional Australians.Both banks emphasise that this proposed merger is about more than scale, it is about strengthening communities, empowering members, and preserving the heritage and values of both organisations. The merged entity would initially operate under both brands, with future branding decisions made in consultation with members.About SWSbank Founded over 50 years ago, SWSbank is a customer-owned mutual bank serving the South West Slopes of New South Wales, with branches in Young, West Wyalong, Temora, and Cootamundra. The bank is known for its community engagement, local decision-making, and personalised service.About Regional Australia Bank Regional Australia Bank is a customer-owned mutual bank serving regional New South Wales, focused on providing personalised banking, keeping branches local, and reinvesting in communities. Founded over 50 years ago, it offers a full range of financial services while prioritising member value and regional prosperity.Media contact: media@regionalaustraliabank.com.au
Due to recent changes from the RBA, Apple Wallet users will no longer be able to choose their preferred payment network (Visa/eftpos) when upgrading to iOS 18 and later.
Instead, with Merchant Routing, merchants will determine which network to use for transactions.
This could affect the fees members incur when using their Apple Wallet.
To reduce fees, we recommend inserting your physical card at the terminal, selecting Credit/Visa Debit, and entering your PIN if needed.
In response to these changes, SWSbank is reviewing our fees and charges and will inform members of any updates.
For more information, please contact us.
In 1972, the residents of the South West Slopes were seeking a more adaptable, accessible banking alternative. Driven by this need, South West Slopes Credit Union was established, and we have pursued our mission to provide an alternative banking services and foster stronger communities ever since.
Fast-forward to 2024, and the landscape has evolved significantly. Changes are also afoot within our organisation. Starting from April 2024, we are thrilled to unveil our refreshed identity. We are transitioning from South West Slopes Credit Union (SWSCU) to SWSbank.
This decision was not made lightly; extensive research and consultation guided our path. Having proudly served as South West Slopes Credit Union for over five decades, we recognise that clarity matters. Independent studies reveal that many Australians lack a clear understanding of what a Credit Union truly is.
As we expand our impact and remain committed to our mission, we aim to engage, attract, and retain younger generations. They will carry forward the legacy of customer-owned banking. We firmly believe that our name change positions us for success in achieving this goal.
Rest assured, while our appearance may evolve, the essence remains unchanged. SWSbank continues to be owned by its members and operated by local community members—this fundamental principle remains unwavering.
Our physical presence spans the South West Slopes region, where we live, dine, work, drive, shop, and educate our children. We remain committed to meeting our members’ evolving needs, combining traditional service values with modern banking conveniences.
SWSbank signifies more than a name change; it symbolises a redefinition of banking—for our members and communities. We empower you, our valued members, by ushering in a new era of banking—one that is customer-owned, community-driven, and purpose-led.
To our loyal members, thank you for embarking on this journey with us. As we chart the course for the next 50 years and beyond, your insights will continue to guide our decisions.
Should you have any questions or concerns about this transition, please reach out to us at enquiries@swscu.com.au or call 02 6384 1111. Our friendly local team is here to assist.
For many years SWSCU’s automated Telephone Banking platform served as an efficient way for members to check their balances and transfer money between accounts from the convenience of their landline or mobile phone device.
Due to a decision by SWSCU’s provider, this service will be discontinued for all of their customers in Australia. This means effective from the 31st of March 2024 as a consequence SWSCU members will no longer have access to Telephone Banking services.
We understand that this may cause some inconvenience for some members, but there is some good news. Technology has come a long way since Telephone Banking was first introduced and SWSCU have endeavoured to stay current with member trends and demands. SWSCU has added new services to their digital banking offerings such as the new SWSCU App which includes How I Spend and Savings Goals not to mention the inclusion of Digital Wallets via provider such as Apple, Samsung and Android.
Members who are actively using Telephone Banking are asked to register for an alternative service before 31st March 2024 to prevent disruption to their banking.
Dear member,
SWSCU has moved to enable SMS One Time Passwords (OTP) for all members that use internet banking. Using an OTP will enhance the security of your online transactions, by providing an additional layer of authentication.
When you log in to your internet banking account or initiate a transaction, you will be prompted to enter the OTP. The OTP is simply generated by clicking the 'Get OTP SMS' button, which will generate a 6 digit code via SMS to your preferred mobile number which you have previously provided to SWSCU. Once the OTP is entered correctly, you will be granted access to your internet banking account.
As of 23rd February 2023, SWSCU will be making changes to some of our account names. Rest assured the access, features and functionality that you have come to know will remain the same.
Product
Previous Account Name
New Account Name
S1
General Savings Account
Everyday Account
S2
Savings Account
Card Free Account
S4
Budget Savings Account
Budget Account
S6
Teenager Savings
Teenager Account
S7
7 Day Notice
Goal Account
S8
Super Saver
Junior Account
Changes to account names Effective the 23rd of February 2023.
The growth in self-managed super funds suggests that they are an appealing option, but you need to consider the whole picture to make the best choice. Our financial planning partner, Bridges, explains the pros and cons.
There is no doubt that self-managed super funds (SMSFs) are a popular choice for Australians when it comes to saving for retirement.
The latest statistics from the Australian Prudential Regulation Authority (APRA) and the Australian Taxation Office (ATO) indicate that in June 2017, there were almost 600,000 SMSFs in operation1, and they controlled almost $700 billion in assets2. This represents nearly one-third of the country’s total super assets of 2.3 trillion.
Almost 30,000 new SMSF funds were established in the 2016-17 tax year1, which continues a consistent pattern of growth in this sector.
So what is the attraction?
Being able to set your own investment strategy, and the increased scope in investment options — such as direct property investment and collectibles — has attracted many to this form of superannuation saving.
Many also believe that costs can be minimised if they run their own show, giving them more flexibility on when they can move to retirement and start drawing a pension from their accumulated funds. Some may also be attracted to the idea of cycling some of their super investment back into their own business, such as through using their fund to purchase business premises.
There are also some advantages that SMSFs provide in relation to estate-planning. For example, a death benefit can continue to be paid to a dependant in the form of a pension, which means the super fund doesn't have to be closed upon death.
What’s the downside?
Having an SMSF involves a commitment to running the administration, compliance, and investment strategy for your fund and there are stringent rules to be followed. If you slip up, there are significant financial penalties that may be applied. In short, the buck stops with you.
Certainly, you can obtain advice and assistance to manage the administrative and investment burden, but this comes at a cost.
A major factor in deciding whether an SMSF is right for you is the size of your super assets. Generally, you need a substantial starting sum in the hundreds of thousands to make it worthwhile, and to create the cost efficiencies that can compare favourably with using a retail managed fund.
Are you better off in a managed fund?
For some of us, a retail managed fund may be a better option, particularly if you are not prepared to take on the responsibilities that come with running an SMSF.
Managed funds have the advantage of taking care of all the trustee responsibilities and fund administration on your behalf. For some, this can be the deciding factor.
While managed funds cannot provide all of the investment options and flexibility that are possible in an SMSF, they can still provide highly sophisticated and diverse asset allocations that can match well with your desired investment preferences and risk profile. They also have the potential to generate significant returns.
Cost-wise, you know upfront what a managed fund will charge in terms of entry, exit, and management fees. The question of whether this will be more or less than the costs of running your own SMSF does not have a simple answer. Generally speaking, it will depend greatly on the size of your super assets: The higher the balance, the more scope there is for SMSFs to have a cost advantage.
Weighing up the pros and cons
The telling factor in whether an SMSF is right for you will often come down to getting the right advice that takes your specific circumstances into account. There will never be a cut and dried answer on whether an SMSF is your best option because of all the variables relating to cost, investment strategy, administrative obligations, insurance, and personal desire to control your own fund.
A financial adviser can help you weigh the benefits against the risks to make an informed choice that suits your personality and financial situation. They can also give you expert advice on how to best manage the responsibilities of running an SMSF using specialised service providers. Seeking such advice could well be the best first step to take.
Sources:
1 Australian Tax Office SMSF Statistical Report.
2 Australian Prudential Regulation Authority.
Take the next step To discuss your financial situation, make an appointment with a Bridges financial planner. We have an established alliance with Bridges, to provide our customers with financial advice. Bridges has been helping Australians with financial advice for 30 years. A Bridges financial planner will develop a plan specifically for you; one that’s tailored to your needs and circumstances to help you achieve your goals. To make an appointment with a Bridges financial planner, call 02 6384 1111. The initial consultation is complimentary and obligation-free.
Bridges Financial Services Pty Ltd (Bridges). ABN 60 003 474 977. ASX Participant. AFSL 240837.
This is general advice only and has been prepared without taking into account your particular objectives, financial situation and needs. Before making an investment decision based on this information, you should assess your own circumstances or consult a financial planner or a registered tax agent.
Examples are illustrative only and are subject to the assumptions and qualifications disclosed.
Part of the IOOF group
In referring customers to Bridges, South West Slopes Credit Union does not accept responsibility for any acts, omissions or advice of Bridges and its authorised representatives.